Adam Berry

Adam Berry has been doing organic search since the mid 2000s, so more than 15 years now. He started out at a Manchester SEO company and has worked for himself ever since. His patch is Manchester and the wider North West, taking in Stockport and Cheshire, and the client list runs all the way from small local firms to enterprise brands in technology, property, retail, recruitment and legal services.

What he is really building is a commercial outcome, not a ranking. The work covers technical SEO and on page optimisation, and because he came up through web development his recommendations account for how a site is actually built rather than how it looks from the outside. That is the difference between an audit a developer can act on and a list of demands they quietly ignore. Google Analytics and search performance data then tell him whether it worked. He reports 1,067% year on year organic growth and more than 1.5 million clicks for one client.

The remit stretches into ecommerce SEO, local search and conversion rate optimisation. AI search visibility is now part of how he measures and reports, sitting next to the established numbers rather than off in its own report. Time spent in PPC and email marketing means he sees organic as one part of how customers actually arrive.

Berry does the strategy and the implementation himself. Nothing is outsourced and nobody gets handed round account managers. He plays for results that compound rather than tactics with a short shelf life, and the client list backs that up: several relationships have run past ten years, with five star reviews on Google and Trustpilot.