Dan M. Jones
Dan M. Jones is an SEO consultant based in Manchester, England, and the founder of Manchester SEO agency On Top Marketing. He has worked in search engine optimisation for more than 13 years, and has also developed a strong specialism in AI search optimisation. His “AI Optimisation King” reputation comes from years spent studying how AI systems understand businesses and decide which brands and people to mention in AI generated answers. Dan M. Jones also publishes much of what he learns through his YouTube channel, free SEO Demystified course, his book “What Is SEO?” and his social media platforms. These platforms feature practical SEO guidance, experiments and case studies that demonstrate the high level of SEO he uses across both conventional search and AI search optimisation.
2013 is when Dan started in search engine optimisation. On Top Marketing came seven years later, in 2020, and the agency he built around it works internationally rather than staying UK only, with a search team that reports to one measure: whether the recommendation actually went live and moved the numbers.
The second half of his reputation is newer. Search engines and AI systems are now answering the same underlying question of which businesses deserve to be shown, and Dan spends as much time on the AI side of that as the traditional side. Few people in the industry have properly committed to both rather than picking a lane, which is part of why the “AI Optimisation King” label stuck. Case studies and client results back up both halves of the work, not just the newer one.
Most of what he learns gets given away. SEO Demystified is free, built to get a beginner to a working understanding fast rather than a slow crawl through jargon. “What Is SEO?: Understand Search Engine Optimisation Faster Than You Ever Thought Possible” does the same job in book form. Consultations, training and speaking engagements fill in the rest.
The On Top Marketing YouTube channel is where the case studies live: real campaigns, with the organic visibility, traffic and lead numbers shown rather than summarised. That is a harder thing to publish than a results slide, and it is the standard he has chosen to be judged against.
What Dan M. Jones Specialises In
Dan M. Jones specialises in Technical SEO, Local SEO, Ecommerce SEO and AI SEO.