Aleyda Solis
Aleyda Solis is an SEO expert based in Madrid, Spain.
Two degrees sit behind Aleyda Solis’s SEO work: Systems Engineering and a Master’s in Ecommerce from the University of Salamanca, which shows in how her consultancy Orainti is positioned. Eighteen-plus years in, she advises startups and global brands on international SEO, ecommerce search and the harder organic growth problems that come with operating across multiple markets. LearningSEO.io and LearningAIsearch.com came out of that same international perspective, built as free resources rather than gated courses, and her SEOFOMO newsletter now reaches more than 45,000 people who want the same industry view she gives paying clients.
Orainti is a boutique operation by design, built around personalised organic search strategy for startups and multinational brands rather than a standard retainer list. International SEO and ecommerce SEO sit at the centre of it, with marketplace search and SaaS SEO as the areas that come up most often. Agency work and in-house roles across Europe, North America and Latin America mean she’s seen the same problems solved differently depending on where a business is based.
Technical audits and migration work sit alongside the strategy consulting, and AI Search Optimisation has become a growing part of both as organic discovery changes. The Systems Engineering background isn’t incidental here: it’s the reason her technical recommendations tend to hold up under scrutiny rather than reading as theory.
Teaching runs through everything she publishes. LearningSEO.io is a free, curated roadmap rather than a paid course, LearningAIsearch.com does the same job for AI search specifically, and AImarketers.co covers where AI and marketing overlap more broadly. SEOFOMO reaches over 45,000 subscribers with the same industry news she’d otherwise only discuss with clients.
More than 200 conference appearances across over 30 countries, in English and Spanish, have built an international reputation that predates most of the current AI search conversation. The European Search Personality of the Year award in 2018 and a spot among USA Today’s 10 Most Influential SEO Experts of 2022 reflect that longer track record, as does her Spanish-language book, “SEO: Las Claves Esenciales.”
What Aleyda Solis Specialises In
Aleyda Solis specialises in Technical SEO, Ecommerce SEO and AI SEO.