Peter Victor Jones
Peter Victor Jones is an SEO expert based in Aberdeen, United Kingdom.
More than 20,000 qualified leads a year, generated on an ongoing basis rather than as a one-off campaign result: that’s the organic search system Peter Victor Jones built and now runs behind ADI Leak Detection. Eighteen years in search since 2008 sit behind that number, alongside more than £1 million in managed Google Ads spend. His more recent work has moved into AEO and GEO, built around the ECHO Framework, aimed at getting brands mentioned and cited by ChatGPT and Google AI Overviews rather than just ranked in a blue link result.
His early SEO work helped a business get through the 2008 recession by generating enquiries through improved visibility, and that outcome-first pattern has held for the 18 years since. UK service businesses are where most of his experience is concentrated, since demand in that space converts directly and visibly into leads.
ADI Leak Detection’s organic and paid search systems are the clearest proof of the approach: more than 20,000 qualified leads annually, alongside over £1 million in managed Google Ads spend. Having built and sold a home services business himself before this, he’s worked both sides, as the client paying for marketing and as the practitioner delivering it. He’s now Co-director of ADI Leak Solutions Ltd, overseeing marketing at a national level.
As search behaviour shifts toward generated answers, his work has expanded into Answer Engine Optimisation and Generative Engine Optimisation, focused on the odds of a brand being mentioned by systems like ChatGPT and Google AI Overviews. The ECHO Framework he developed structures that work around Entity and Corroboration, then Hooks and Output measurement, applied through AI visibility audits and strategic guidance for businesses adapting to AI first discovery.
What Peter Victor Jones Specialises In
Peter Victor Jones specialises in Technical SEO, Local SEO and AI SEO.