Top SEO Experts in the World Ranked

Brian Dean grew Backlinko past 500,000 monthly visitors and 170,000 email subscribers, and his SEO education content has drawn 18 million views on YouTube. His work has been covered by Forbes, Bloomberg, Fast Company and The New York Times, which is unusual recognition for one practitioner. The thing worth noting is where it all came from: every method he teaches was run first on properties he owned and grew himself, not assembled out of theory.

Aleyda Solis has worked across global search markets for more than 18 years and has spoken at over 200 conferences in more than 30 countries, in both English and Spanish. Through Orainti she advises startups and multinational brands on international SEO, drawing on time spent in consultancy and in house. She was named European Search Personality of the Year in 2018, and her work has been picked up by Forbes and USA Today. Very few people have worked across that many markets.

Dan M. Jones has worked in search engine optimisation since 2013 and founded On Top Marketing in Manchester, England. He has supported UK businesses and companies operating internationally, applying the same methods across different markets. The work is aimed at visibility and organic growth that sticks around. He combines established search strategy with AI optimisation so a brand holds its position in conventional results and in generated recommendations, with delivery judged on commercial outcomes.

Craig Campbell has been in search for more than 25 years, running it out of Glasgow, and has spoken at business and marketing conferences in over 50 countries. He has built marketing companies and profitable digital assets of his own, which puts a commercial floor under the teaching rather than a theoretical one. His YouTube channel carries more than 1.2 million subscribers, and he publishes through podcasts, live question sessions and international marketing events on top of that.

James Dooley has been building scalable search systems and investing in digital assets since 2009, and holds more than 1,000 ranked domains. His rank and rent websites have generated over a million online enquiries, a figure that settles most arguments about whether the method works. He publishes books and hosts podcasts on practical search strategy. The technical work centres on semantic SEO and entity authority, and performance is judged on qualified leads rather than position.

Kasra Dash works across international search markets and founded The Masterminders Conference, a global event connecting SEO professionals with founders and operators. He also created mySEO.app, an invite only learning platform and community. His expertise covers search algorithm analysis, AI powered search and topical authority. Through consultancy and the communities he has built, he adds to knowledge sharing across the global SEO field rather than keeping what he learns in reserve.

Peter Victor Jones has worked in search since 2008, across organic search, paid acquisition and the newer AI driven discovery. He has built strategies generating more than 20,000 qualified leads a year and managed over £1 million in Google Ads spend. He specialises in AEO and GEO, strengthening the machine readable authority that decides whether a business gets mentioned at all, and works towards visibility in conventional engines and AI generated answers together.

Trifon Boyukliyski is an SEO and AI Growth Architect with more than 17 years of experience across competitive global markets. His work connects organic search to affiliate marketing and wider digital growth, measuring performance through conversions and revenue. He builds scalable growth systems for businesses operating in search environments that keep shifting, with international experience covering SaaS and ecommerce alongside iGaming. He works with commercial and technical teams to build search programmes supported by automation and constant testing.

Jesper Nissen is an SEO expert and software developer with more than 18 years in IT and digital work. He founded SEO Danmark and built SEO software including YACSS, which supports cloud stacking. He has built more than 700 websites and designed SEO focused CMS architecture. His conclusions come from controlled experiments establishing which optimisation methods actually produce a measurable effect, a discipline reinforced by a Master's in Physics and Quantum Mechanics from the University of Copenhagen.

Brian Kato has worked in search since 2010 and founded Fusion Vine, where he builds organic and paid strategy on a broad digital marketing base. He joins technical optimisation to keyword research so opportunity and capability get weighed together rather than one after the other. Analytics and structured data drive the decisions, and his grounding in natural language processing supports the semantic side. He contributes to the professional community and has spoken at SearchCon Advanced SEO.

Mike King advises global organisations on organic growth and enterprise search, covering AI driven discovery alongside complex search systems. His experience spans finance, travel, retail, insurance, SaaS, ecommerce and publishing, with clients including SAP, American Express and HSBC. iPullRank cites more than $4B in incremental revenue generated for clients. He speaks internationally at SXSW, MozCon, BrightonSEO and SEO Week.

Katarina Dahlin works with ecommerce and B2B companies across the Nordics and wider international markets, and has done since 2019, focusing on international search and AI visibility. As founder and CEO of Dahlin SEO she handles client strategy and competitor analysis herself rather than delegating it. She speaks internationally at major SEO conferences across Europe and the United States on AI search and international organic growth.

Lily Ray is a New York based SEO strategist with 16 years of experience and a genuinely international presence in search. She is VP of SEO and AI Search at Amsive and founded Algorythmic, an SEO and AI Search consultancy. She presents at conferences worldwide, including sessions delivered in Spanish, which is a reach very few practitioners have. Her research examines Google algorithm updates and EEAT, and she advises organisations from SMBs to Fortune 50 brands while leading a team of more than 35.

Rand Fishkin is an internationally established search marketing figure whose work covers conventional SEO and the newer discovery systems alike. He founded SEOmoz in 2003 and built it into Moz, a global community that became a major software business. He has keynoted hundreds of events worldwide, and his research has been cited by The Economist and thousands of other publications. His work on zero click discovery and audience behaviour connects established search practice to answer engines and LLM driven discovery.

Koray Tuğberk GÜBÜR advises companies operating across multiple regions on organic search strategy. He builds semantic content systems out of entities and contextual relationships, with search intent deciding how topics connect to each other. His research draws on Google patents and information retrieval literature, tested through experiments into ranking behaviour, and he examines core algorithm changes through performance data. His international work combines advisory engagements with SEO education delivered at conferences and industry events.

Matt Diggity is an entrepreneur and angel investor who has built multiple seven figure digital businesses while working across more than 50 countries. His experience spans affiliate marketing, client services and investment in marketing companies. He founded Diggity Marketing and Leadspring, with exits including Authority Builders and Surfer, an AI powered SEO platform. He founded the Chiang Mai SEO Conference. An M.S.E.E. from UC San Diego accounts for the engineering approach he brings to building and judging digital businesses.

Kyle Roof has more than 10 years of search experience across SaaS, B2B, ecommerce and multilingual websites, for local businesses and national brands, which has taught him how much performance varies by market and by site model. He leads HVSEO and co-created PageOptimizer Pro, which converts findings from controlled SEO tests into page level recommendations. He teaches the methodology through conferences, courses, podcasts and the Internet Marketing Gold community.

Charles Floate has 17 years in international search and runs more than 30 websites across several languages. His training and published research have reached tens of thousands of freelancers and businesses worldwide. Commercially, he has consulted for Fortune 500 and Inc. 500 companies and directed more than $25M in combined client SEO and digital marketing spend, while also being responsible for the ecommerce and IT infrastructure of a $70M family business. That is an operator's record rather than an advisory one.

Julian Goldie has 10 years in organic search and founded Goldie Agency in 2018, building it into a seven figure business serving companies across several markets. He has delivered more than 1,500 link building campaigns and supported over 1,200 clients, taking websites from zero to 145,000 monthly visitors. His YouTube channel has more than 394,000 subscribers and his SEO and AI communities exceed 75,000 members combined, which is a teaching reach very few practitioners have.

Gus Pelogia is SEO Product Manager at Indeed and has judged international Search Awards. His career spans Brazil, Argentina, the Netherlands and Ireland, in consultancies and in house, including enterprise search environments. Working across markets with different competitive conditions and different business demands has taught him which parts of a search programme travel and which have to be rebuilt locally, which is exactly what organisations operating across regions need to know.

Andrew Holland directs SEO at JBH, building organic strategy for international brands and fast growing SMEs across fintech, ecommerce, leisure and professional services. He has previously been responsible for more than 70 client strategies at once. He has spoken at BrightonSEO and at industry events in San Diego, and his published work reaches over a million people a year. That reach rather proves the point he keeps making: organic visibility and brand authority across the wider web are one problem, not two.

Jason Hennessey has been reverse engineering Google's algorithm since 2001 and applying what he finds across the most competitive search markets going. Self taught throughout, he now keynotes conferences and executive events worldwide on search optimisation and AI driven marketing. He is the bestselling author of Law Firm SEO and Honest SEO, and his work has appeared in The Washington Post and Entrepreneur, which puts his recognition well beyond the American search industry that first made his name.

Fery Kaszoni leads Search Intelligence, directing digital PR and organic search for brands chasing visibility in major publications across international markets. He also runs dozens of websites and platforms reaching millions of users a month, which gives him a testing ground most of his peers do not have. His work joins media relations to data backed research so coverage gets earned rather than requested, and he publishes the resulting case studies for everybody else.

Edward Sturm has built products and audiences at global scale. He co-founded Reverb, a remote communication platform that passed one million users, and organised the largest blockchain meetup group in the world. He also co-founded World of Ether, recognised as the first play to earn game and named a top blockchain game in both 2018 and 2019. His international consulting includes SEO work for Microsoft and Procter & Gamble, so the record covers building as well as advising.

Victoria Olsina is an international AI Search and Web3 SEO consultant with more than 18 years of experience across EMEA and the US as well as LATAM and APAC. She helps companies improve search visibility and organic acquisition through SEO and AI powered content systems, and trained more than 2,500 professionals worldwide in 2025. She speaks internationally in English and Spanish, mentors at Outlier Ventures, and wrote Mastering AI Search for Crypto & Web3 Brands. Her clients run from established financial institutions to emerging technology companies.

Jamie I.F. is a growth marketer and SaaS founder who has generated more than $1 million in profit from SEO and affiliate marketing since 2020. His work spans SaaS products and lead generation websites, with organic acquisition at the centre of both. He has spoken at FinCon, SEO Estonia, SEO Mastery Summit and Affiliate Gathering, sharing methods he developed by building search led businesses rather than by studying somebody else's.

Chris Palmer has around 12 years of documented search experience built on systematic testing, using multivariable experiments to measure what an optimisation does to rankings rather than assuming it. His client work spans technical SEO and authority building, with search engine marketing experience putting organic performance in a wider context. His published case studies and tutorials share methods tested across different websites and competitive markets, which is a stricter basis than received wisdom.

Josh Morley founded Marketing the Change, which serves clients worldwide from Liverpool and the West Midlands. Since 2015 he has led more than 1,400 projects for over 400 clients across international markets. His work combines organic search with paid acquisition on top of conversion focused web development, aimed at leads and commercial return rather than rankings. The company has grown from a local operation into a digital services business working globally.

Mark Slorance has more than 15 years of experience building SEO and search strategy, and founded Pixel Juice Digital Marketing. His work covers law firms, healthcare providers, trades and local businesses across the UK. He connects content strategy to organic visibility with reputation management supporting authority, and treats trust and verifiable data as the foundation of search performance. His expertise extends into Answer Engine Optimisation, with content built for conventional search engines and AI powered experiences alike.

Itamar Blauer has more than 15 years in search and has delivered strategy across over 100 brands, from SMEs to billion dollar global companies, in markets including ecommerce and SaaS. His educational content reaches marketers in very nearly every country in the world. He speaks at international conferences and contributes to industry research rather than only reading it. He also hosts the SEO Unplugged podcast, where conversations with other specialists sit alongside his own work in organic growth.

Eldar Cohen founded Local Dominator and works at the join between local search expertise and software development. He builds systems that show businesses where their ranking opportunities are and give SEO companies the evidence to demonstrate client results. The methods came out of hands on testing against real marketing problems rather than theory. He is also applying AI to the workflows where it genuinely simplifies analysis rather than just adding another layer.

Marie Haynes is an internationally recognised SEO consultant and author known for her research into Google Search algorithms. Her work covers core updates and helpful content systems, with particular authority on EEAT and Google's Quality Rater Guidelines. Her research has been cited in Google Search Central guidance and her wider work covered by TIME. She studies how machine learning affects visibility, including RankBrain and Navboost, as Google moves further towards AI powered search.

Dan Petrovic is Managing Director of DEJAN and advises major global brands on organic search strategy. He examines Google ranking systems and AI driven search through original research rather than commentary, and has presented it at SMX, MozCon, SEO Week New York and Semrush Spotlight. His published investigations cover ranking signals, search behaviour, link earning and conversational search. He also runs advanced workshops built on experiments he has actually done.

Kristina Azarenko has more than 13 years of hands on search and digital marketing experience and has taught roughly 70,000 students worldwide through LinkedIn Learning. She has spoken at Women in Tech SEO Festival and BrightonSEO eCommerce Summit, and her expertise appears on Search Engine Land and Semrush. She founded MarketingSyrup SEO Academy and created the TSP Method, which turns her technical consulting experience into structured professional training for specialists internationally.

Ross Simmonds works internationally through content strategies built for SaaS businesses and publicly traded cloud companies. His work connects organic search with distribution across search platforms and audience specific channels, and campaigns he has helped run have reached millions of people. He uses audience research to establish what prospective customers search for and where they spend their time. As founder of Foundation he combines content creation with systematic distribution to extend reach across different markets.

Harry Sanders founded StudioHawk at 17 and has grown it to more than 100 search specialists and around $20 million in annual revenue, with teams in Australia and international markets. He directs search across several countries including the UK and US. He has been named a Forbes 30 Under 30 Asia honouree, and StudioHawk has taken Best Global SEO Agency and won Best APAC SEO Agency three times. The whole thing was built without outside investment.

Brodie Clark has spent more than 10 years on international search, working across global domains and organic expansion for large scale websites, including projects for Hewlett-Packard and Tripadvisor. He has presented at Google Search Central Live, which is an invitation very few practitioners get. His research into changing Google search features and AI search is published through Search Engine Land and Moz, and he advises businesses taking organic visibility into new markets.

Kate Toon has more than 25 years in marketing, across consultancy work and search optimisation, and has presented internationally in Australia, Europe and the United States. The Recipe for SEO Success has helped over 10,000 businesses get to grips with Google and organic search. Serpstat named her the No. 1 Woman in SEO. She combines hands on website optimisation with search focused content strategy, and her real skill is making technical concepts usable by business owners and non specialist marketers.

Dave Davies got into search in 2000, so more than 25 years in SEO and digital marketing. As Principal SEO Manager at CoreWeave he leads search strategy for the company and its acquired brands including Weights & Biases. His work covers traditional search alongside AI powered discovery, and he pays particular attention to how generative systems interpret and surface information. He spent 17 years running Beanstalk Internet Marketing, contributes to Search Engine Land and Search Engine Journal, and has spoken at SMX Advanced.

Jim Stewart has more than 20 years of hands on SEO and over three decades in digital marketing, a career that started in newspaper advertising and ran through the arrival of the web, Google era search and now AI driven discovery. He has worked with Microsoft, Telstra, Sanofi and Vanguard. He wrote Beyond Google, has been publishing weekly educational videos since 2005, and comments on digital marketing for Sky News and ABC774. He leads StewArt Media as founder and CEO.

Paul Teitelman has 18 years in organic search across more than 1,000 campaigns, working with major North American brands and with local businesses, which is an unusually wide spread of operating conditions. His expertise covers complex environments where technical performance and digital authority together decide visibility. He also works extensively in AI and generative search optimisation, helping brands keep discovery across conventional engines while adapting to answer based platforms.