Mike King
Mike King is an SEO expert based in New York, United States.
Software engineering and search strategy don’t usually come from the same person, which is part of why Mike King’s Relevance Engineering framework got attention: it treats the question of how brands stay relevant across conventional search and AI assistants as an engineering problem, not a content one. As founder of iPullRank, he’s advised enterprise clients including SAP, American Express and HSBC, with the agency citing more than $4 billion in incremental revenue generated for clients. A forthcoming book, “The Science of SEO”, sets out the computer science and machine learning underneath both disciplines.
Crawling and indexing at enterprise scale is where the technical foundation of his work sits, with JavaScript SEO expertise addressing how rendering affects what actually gets seen by search engines. Information retrieval principles guide the strategy work, backed by data analysis and testing rather than assumption, which is the same discipline he brings to problems most agencies treat as unsolvable at scale.
The Relevance Engineering framework extends that thinking into generative search and AI assistants, using machine learning and natural language processing alongside embeddings and semantic technologies to model how meaning gets assessed by systems that don’t rank the way traditional search engines do. Building AI-powered applications to model search behaviour is part of how he tests the framework rather than just theorising about it.
Through iPullRank, that approach has reached finance, travel, retail, insurance, SaaS, ecommerce and publishing clients, including SAP, American Express and HSBC, with more than $4 billion in incremental revenue cited across that client base. Two Search Marketer of the Year recognitions and speaking slots at SXSW, MozCon, SMX and BrightonSEO reflect an industry standing built on the technical work rather than personal branding, and “The Science of SEO” is the next step in publishing that thinking properly.
What Mike King Specialises In
Mike King specialises in Technical SEO and AI SEO.