Brian Kato

Brian Kato has worked in SEO and digital marketing since 2010, and founded Fusion Vine, a consultancy built around search with social media supporting the wider campaign. He covers technical and local SEO, with keyword research setting out the opportunity and analytics deciding what gets dealt with first.

The technical side runs to site architecture, indexing and crawl analysis, which is the layer that determines whether a search engine can reach a page at all. He implements Schema markup and structured data so content gets interpreted accurately instead of guessed at. He uses artificial intelligence in research and optimisation, backed by an understanding of natural language processing and the part it plays in semantic search.

His analysis runs on Google Sheets and database automation, which keeps large volumes of data organised and every decision traceable. A web development background gives him context for actually implementing technical recommendations, and design knowledge means search requirements get folded into site projects rather than bolted on at the end.

Kato does not treat organic search as a closed shop. His strategies connect SEO to paid acquisition, drawing on PPC and social experience, and he handles project management for marketing and web work too. Client management, contract negotiation and account handling are all part of the same practice. He contributes to the professional SEO community and has spoken at advanced industry events including SearchCon Advanced SEO.