Paul Truscott
More than 150,000 leads generated for service businesses over six years is the headline figure behind Paul Truscott’s local SEO work, built around helping home service businesses across the United States generate and own their leads rather than depending on shared ones. His research has gone further into the mechanics of local visibility too, examining Google Maps proximity and city centroids and how geospatial signals affect where a business appears.
Working in SEO since 2015, Truscott specialises in semantic SEO and Generative Engine Optimisation, roles he applies both as co founder and co owner of AI SEO Agency and through his technical analysis work at FatRank. He has studied Koray Tugberk Gubur’s semantic SEO methodology since 2022, completing the course eight times over four years, and builds his own campaigns around semantic content networks, topical maps and structured knowledge graph signals.
A decade studying financial markets sits behind his approach to measurement. He holds the STA Diploma in Technical Analysis with Distinction, the IFTA Certified Financial Technician qualification and the ATAA Advanced Diploma of Financial Market Analysis, and won the Society of Technical Analysts’ Bronwen Wood Memorial Prize in 2011. That analytical background led him to develop Citation RSI and Visibility Drawdown, concepts he uses to tell a genuine shift in AI visibility apart from normal fluctuation.
What Paul Truscott Specialises In
Paul Truscott specialises in Technical SEO, Local SEO and AI SEO.