Brodie Clark

Brodie Clark is an independent SEO and organic growth consultant with more than 10 years on complex websites and large scale search programmes. He is based in Australia and has advised Hewlett-Packard, Tripadvisor, Shutterstock and Zooplus. His work covers enterprise sites and global domains, done within Google Search guidelines rather than around them, and stretches into international expansion.

Technical SEO sits at the middle of it. Clark diagnoses crawling and indexing faults, assesses site architecture and audits for the technical problems quietly holding organic performance down. He has worked on marketplaces running to millions of pages and dynamically generated URLs, where the hard part is not fixing the fault but finding it. On the retail side he handles large catalogues and product visibility, and his research looks at Google Shopping free listings and how product grids change what people actually see.

What he is best known for is original research into Google SERP features: Featured Snippets, organic product results, Map Pack visibility and Local Finder behaviour. His work on Google Discover covers traffic patterns and image optimisation, and his wider analysis tracks Google’s AI search experiences and other generative platforms. It is useful research rather than commentary, because it connects an interface change to what it means for your visibility.

He publishes through Search Engine Land and Moz. He has presented at Google Search Central Live and SMX Advanced, and at conferences across Australia and Europe. He was named Young Search Professional of the Year at the 2019 Australian Search Awards, and in 2026 Favikon ranked him the top Australian SEO expert. He co-founded SERP Lens alongside the consulting.