Fery Kaszoni

Fery Kaszoni is Founder and CEO of Search Intelligence, a company built on earning editorial coverage through credible expert commentary and original research. The distinction is deliberate. Coverage a journalist wanted behaves very differently in search from coverage you had to ask for, and his SEO background is exactly why he built the company around the harder of the two.

Kaszoni is an operator as well as a company head. He owns and runs dozens of websites and SaaS platforms reaching millions of users a month, which means he watches algorithm changes land on his own properties before they ever reach a client conversation. He publishes SEO case studies documenting the experiments and what came out of them.

A software development background gives the search work a technical edge most digital PR simply does not have. He has built complex database systems, CRMs and system integrations, and worked on web and mobile applications. That capability feeds his use of AI and modern tooling, both for building scalable products and for the research workflows inside the company.

At Search Intelligence he applies data analysis and AI assisted tools to research while treating editorial quality as the limit rather than the ambition. He tracks what is happening in AI driven search and search algorithms to work out how digital PR has to adapt as discovery changes, and he shares what he finds rather than keeping it in house.