Josh Morley

Josh Morley founded Marketing the Change, a digital marketing company working out of Liverpool and the West Midlands for clients all over the world. Since 2015 the company has delivered more than 1,400 projects for over 400 clients, which is a volume of work that leaves very little room for untested theory.

Morley specialises in search, improving rankings and organic traffic, then ties that visibility to lead generation and return rather than to position. He has taken the company from a local operation to one serving an international client base.

The technical work sits alongside web design and site performance. He deals with slow sites and bloated builds, and handles malware and security problems, which improves reliability and cuts the downtime and bounce rates that quietly undo all the search work. His development approach produces custom, conversion driven websites meant to function as commercial assets rather than brochures. The company also runs PPC and social media management, so organic and paid work together where that makes sense.

Morley also works on website functionality and business process automation, using AI driven automation to strip out repetitive work and hand time back to clients. Site improvements get built for operational efficiency as much as for search performance. Across all of it the measure is a business outcome rather than visibility on its own. Marketing the Change provides ongoing support and hosting, working with established businesses, non profit organisations and unfunded startups alike.